Markets major western countries and most developed economies have IPTV deployments, the world's leading markets for IPTV for now are France.......

Markets
While all major western countries and most developed economies have IPTV deployments, the world's leading markets for IPTV for now are France (led by Free, then Orange, then Neuf Cegetel; total of over 4 million subscriptions), South Korea (1.8 million subscriptions), Hong Kong, Japan, Italy, Spain, Belgium, China, Switzerland and Portugal. Services have also launched in Slovenia, Romania, Croatia, Serbia, Montenegro, Scandinavia and, with two competing players, Iceland. The United Kingdom launched IPTV early and after a slow initial growth, in February 2009 BT announced that it had reached 398,000 subscribers to its BT Vision service. IPTV is just beginning to grow in Central and Eastern Europe, and now it is growing in South Asian countries such as Sri Lanka, Pakistan and especially India. but significant plans exist in countries such as Poland and Russia.

The first IPTV service to launch on the Chinese mainland sells under the "BesTV" brand and is currently available in the cities of Shanghai and Harbin.